Tag Archives: copywriting

Why 3D Films Relate to Keyword Optimization (?)

Boy, did I just throw a major alien boomerang at your head with that one. This beats any kind of six degrees of separation of Kevin Bacon or any other obscure and related DNA connection between totally different objects, but that’s the joy of creative analysis and evaluation, isn’t it? Ah, yes, the things we love to do as creative writers.

Let me explain what I mean by this. Us writers will know what keyword optimization is: SEO. The idea of utilizing keywords within your pieces is second nature to the best of writers, but know this — it’s not simply about ‘stuffing’ the keywords in to ensure Google ranks you. These days, Google’s algorithm has gotten a little sharper than what we’d think, and they’re not dunderheads when it comes to spotting archaic and crappy pieces of work only designed to rank on the search pages.

The fact is this — fresh and unique content is king. Keywords seek to support that — and only that.

Where Do 3D Films Come in With This Unusual Metaphor?

It’s simple. Allow me to paint the portrait for you: let’s take the film “Avatar,” for instance. Here we have a project with the genius James Cameron at the helm, pushing this spectacle of delight withAvatar one thing in mind: 3D. He filmed the entire movie with 3D in mind.

We’re typically used to many movies being shot in the traditional way. Then there’s something called “post-conversion” for 3D, just to get that heftier price tag in the theaters and up the profits some. That’s all fine and dandy, but let’s be realistic here. Some films just weren’t made for 3D. Even the ones chock full of action don’t necessarily translate well into 3D, for obvious reasons.

The point of a “3D post-conversion” is all about more revenue, that value-added service and extra bang for your buck. If it’s in 3D, it’s better. That’s not the case, though.

When a film like “Avatar” is specifically shot for 3D visuals, you’re looking at an optimized piece utilizing the technology to its fullest. And I dare anyone to contest that with me after watching “Avatar” and comparing it to any of those other post-3D conversion films where the 3D just doesn’t seem to, for lack of a better term, convert well at all.

Keyword Optimization Is a Lot Like That

“Keyword stuffing,” as it’s called, is a lot like that “3D post-conversion.” Amateur writers will write a piece and then try to ‘strategically’ place keywords ‘effectively’ all around the piece, ensuring that the article ranks well on the search engines. It won’t. Google’s algorithm will pick up on it.

Truly effective keyword optimization should happen naturally. It should flow. You honestly don’t even need that many keywords at all either. An even and strategic spread of those keywords, naturally implemented during the writing of the project, will offer the very best effect when it comes to SEO. All copywriters will worship that adage as if it were the wordsmith bible of the universe.

Now That We’re on the Subject, I Can’t Wait for “Avatar 2 and 3”

Get movin’, Cameron. I want to see some more blue aliens in 3D. And you better believe I’ll conjure my own naturally optimized pieces to market stories and reviews of the films to my heart’s content.


Editing and Proofreading: Every Copywriter’s Secret Weapon

The relationship does exist out there, even in the publishing industry. There are writers, and there are editors. Both work together, sometimes well, and sometimes not, but ultimately very successfully, I would think.

If there’s one thing, though, I’ve understood in this industry of sales writing, ghostwriting, blog writing and copywriting, it’s this: if you can be your own ‘editor,’ you’ve opened up your own positive pandora’s box to reveal a plethora of possibilities and potential at your fingertips. Man, that’s a lot of P’s. Sorry for the spitting there.

It’s not easy being an editor and a copywriter, but one thing’s for sure: when you write a piece for a client, and you’ve captured a wealth of experience as an editor, you begin to notice that the spell checker is merely a formality, and not necessarily a necessity. That puts you a cut above the rest. You don’t stress as much about making sure the grammar’s spot on, and the typos are at a 0 count. Accuracy then comes naturally. I should know.

Working as a caption editor back in the day had immersed me in a baptism by fire where every word had to be absolutely correct. Perfection was the only requirement. I did it for five years. The result was now that when I write, I can’t help but be dead-on accurate with my words, hence not really needing a second person to check the work.

It’s quite convenient. Sit and wait while I get some napkins to wipe the P’s off my desk. Thanks.


Moving on Up Professionally

Part of professionalism as a freelancer is having the ability to be flexible with payment from clients. Guess what: PayPal Here has got the goods on that!

For the first time, as a dedicated independent professional copywriter, I am now able to accept all credit card transactions. Visa, MasterCard, Discover, even American Express. I can even do the ‘swipe’ if the client’s face to face with me. Talk about convenience!

I think that’s a huge part of professionalism, by the way. When a client can get on the phone with me and purchase a project for me to develop by just giving me a few credit card numbers — that’s convenience and flexibility 101.

It’s key to landing the best clients, really.


Craigslist Is Cool – My Internet Copywriting Services Available!

I’m not ashamed to say it — yes, Craigslist is cool. It’s an excellent way to advertise and to market your internet copywriting business, and Lord knows I’m going to do it, too.

Wait a second…. I’ve already done it!

Here are my four posts (because that’s the max Craigslist can offer).

http://muskegon.craigslist.org/res/2465568862.html

http://sfbay.craigslist.org/sfc/res/2465563713.html

http://swmi.craigslist.org/res/2465560290.html

http://grandrapids.craigslist.org/res/2464642128.html


The “Explosion”

Let me explain what that is. It’s not what you think. No, it’s not the TV dinner blasting inside your microwave, leaving a mess for you to clean. Nor is it a comet hitting the Empire State Building or Sears Tower. This is a different kind of explosion.

It’s the life of an internet copywriter/content writer/author. When things start to ‘explode,’ you know you’re getting the hits, making the mark, getting the rocket and going global and out into space (and cyberspace). The business is booming!

Get in on the action. Join me. You can bet I have the best out there, as I’m telling you the “explosion” is here, and it’s got my name written all over it.


A New Addition to the Web Site

Hello, folks and potential clients!

Just to let you know, I have finally uploaded my portfolio for all to see. Direct your eyes toward the header for the link entitled “My Professional Yet Powerful Portfolio.” There you will find the proof of my work displayed for you to see.

More to come soon: I hopefully plan to offer vlog posts about the internet copywriting you might need if you’re a certain kind of business, plus many other goodies or updates in the industry. Stay tuned, and thanks for visiting.


Welcome to the new Roustan Copywriting! Written Your Way….

I got to tell you something: getting set up with sites and all that jazz takes WORK, and it’s especially WORK when you’re already WORKING on novels, content writing, articles, and all of that fun stuff. Not to mention I love to read.

The reward is there, though. I’m here. And my internet copywriting services are available! Stay tuned (or subscribed in this case) for more page additions, such as the development of my portfolio online (which that is also a huge undertaking to convert ALL my files onto the server). If you have any questions, just e-mail me at roustan@hotmail.com, and I’ll be pleased to contact you with your answers.

Cheers!