Category Archives: Content Writing

Why 3D Films Relate to Keyword Optimization (?)

Boy, did I just throw a major alien boomerang at your head with that one. This beats any kind of six degrees of separation of Kevin Bacon or any other obscure and related DNA connection between totally different objects, but that’s the joy of creative analysis and evaluation, isn’t it? Ah, yes, the things we love to do as creative writers.

Let me explain what I mean by this. Us writers will know what keyword optimization is: SEO. The idea of utilizing keywords within your pieces is second nature to the best of writers, but know this — it’s not simply about ‘stuffing’ the keywords in to ensure Google ranks you. These days, Google’s algorithm has gotten a little sharper than what we’d think, and they’re not dunderheads when it comes to spotting archaic and crappy pieces of work only designed to rank on the search pages.

The fact is this — fresh and unique content is king. Keywords seek to support that — and only that.

Where Do 3D Films Come in With This Unusual Metaphor?

It’s simple. Allow me to paint the portrait for you: let’s take the film “Avatar,” for instance. Here we have a project with the genius James Cameron at the helm, pushing this spectacle of delight withAvatar one thing in mind: 3D. He filmed the entire movie with 3D in mind.

We’re typically used to many movies being shot in the traditional way. Then there’s something called “post-conversion” for 3D, just to get that heftier price tag in the theaters and up the profits some. That’s all fine and dandy, but let’s be realistic here. Some films just weren’t made for 3D. Even the ones chock full of action don’t necessarily translate well into 3D, for obvious reasons.

The point of a “3D post-conversion” is all about more revenue, that value-added service and extra bang for your buck. If it’s in 3D, it’s better. That’s not the case, though.

When a film like “Avatar” is specifically shot for 3D visuals, you’re looking at an optimized piece utilizing the technology to its fullest. And I dare anyone to contest that with me after watching “Avatar” and comparing it to any of those other post-3D conversion films where the 3D just doesn’t seem to, for lack of a better term, convert well at all.

Keyword Optimization Is a Lot Like That

“Keyword stuffing,” as it’s called, is a lot like that “3D post-conversion.” Amateur writers will write a piece and then try to ‘strategically’ place keywords ‘effectively’ all around the piece, ensuring that the article ranks well on the search engines. It won’t. Google’s algorithm will pick up on it.

Truly effective keyword optimization should happen naturally. It should flow. You honestly don’t even need that many keywords at all either. An even and strategic spread of those keywords, naturally implemented during the writing of the project, will offer the very best effect when it comes to SEO. All copywriters will worship that adage as if it were the wordsmith bible of the universe.

Now That We’re on the Subject, I Can’t Wait for “Avatar 2 and 3”

Get movin’, Cameron. I want to see some more blue aliens in 3D. And you better believe I’ll conjure my own naturally optimized pieces to market stories and reviews of the films to my heart’s content.

Editing and Proofreading: Every Copywriter’s Secret Weapon

The relationship does exist out there, even in the publishing industry. There are writers, and there are editors. Both work together, sometimes well, and sometimes not, but ultimately very successfully, I would think.

If there’s one thing, though, I’ve understood in this industry of sales writing, ghostwriting, blog writing and copywriting, it’s this: if you can be your own ‘editor,’ you’ve opened up your own positive pandora’s box to reveal a plethora of possibilities and potential at your fingertips. Man, that’s a lot of P’s. Sorry for the spitting there.

It’s not easy being an editor and a copywriter, but one thing’s for sure: when you write a piece for a client, and you’ve captured a wealth of experience as an editor, you begin to notice that the spell checker is merely a formality, and not necessarily a necessity. That puts you a cut above the rest. You don’t stress as much about making sure the grammar’s spot on, and the typos are at a 0 count. Accuracy then comes naturally. I should know.

Working as a caption editor back in the day had immersed me in a baptism by fire where every word had to be absolutely correct. Perfection was the only requirement. I did it for five years. The result was now that when I write, I can’t help but be dead-on accurate with my words, hence not really needing a second person to check the work.

It’s quite convenient. Sit and wait while I get some napkins to wipe the P’s off my desk. Thanks.

Two Things Every Copywriter Should Hate and How to Avoid Them

It’s become pretty clear to me that when dealing with clientele, there are certain policies I should absolutely have before all Hell breaks loose and I’m left for dead. You might be clued in to the fact that I’m speaking from a most recent experience. That’s fine. Yes, it was a horrible experience, but we can all definitely learn from it. Especially you. So here it goes….

The First Thing Every Copywriter Should Hate

Not requesting upfront payment for a project. I’m totally sold on that not being a good idea.

Don’t get me wrong, though; sometimes you can let it slide, especially when you draft a contract that specifically says you’ll get paid regardless of what the ‘client’s client’ or the client itself says about your work. The fact is this: people don’t care about you. You’re nothing more than a penniless writer. So why should they pay you if it’s not perfect? They’ll wine and dine you, tell you how wonderful your words are and spout out fantasies about you making a million presidential flashcards, but when all the real cards are on the table, and you deliver a product that according to the client is ‘subpar’ or ‘not up to the expectation,’ the bottom line is this —

You’re not getting paid. Even though you slaved, toiled, tried, jumped through all their corporate hoops for hours and hours and hours. You don’t deserve to get paid.

The Second Thing Every Copywriter Should Hate

Letting the client determine the deadline. I’ve decided to believe that this is the doomsday of any writer.

Look: I get it when a client says that something needs to be done by [insert date]. I understand. I also understand that it’s one of the main priorities of any good writer to work hard and try to deliver at a set time. I, however, should elaborate when I talk about deadlines, in that a client really should be upfront about when they really want the work completed. Don’t “expect” something to be done “fast.” Say when you want it.

That being said, a good writer should take a good look at his or her current work schedule and determine whether or not that’s something feasible. This overlaps, too, with the first thing every copywriter should hate, that if the client’s going to wine and dine you and expect you to get in on the action at [insert date deadline], undoubtedly that copywriter should expect some form of upfront payment for having to clear out the entire work schedule with other clients just to get that project done at said deadline!

Just sayin’.

What You Should Do About This….

Be selective. Some clients are exemplary. Some clients — no matter how big the company or organization may be — are simply not. You want the former, not the latter. Ask for an upfront payment, or have the client sign that agreement stating that they will pay the flat fee/hourly rate/per word rate upon completion of the project. Period. There are no exceptions. There’s no “satisfaction guaranteed.” You are worth the work, worth the money, worth the time. And if you don’t measure up to their expectations, that’s their problem. Let them deal with their own superficiality. Move on if they don’t agree to your contract or upfront fee policy. That client isn’t good enough for you.

Secondly, and this is a much simpler solution: be honest. If the client’s expecting a specific deadline, take a good look at the truth of it all. Can you do it? Yes, or no? Can they pay upfront enough for you to push your entire schedule aside to meet their deadline? Those are valid questions. Ask them. Be truthful. Be professional. If they can’t pay anything additional, walk away. That’s it. You do not need to stress out with so much on the plate. It is okay to say ‘no’ to a new client.

Above All Else….

You’re not a ‘penniless writer.’ And you do deserve to get paid.

Time For Ludicrous Speed

You know, it’s been awhile since I’ve been current on my technology, although I’ve been doing relatively well with it. But the fact is this:

Mobility means accelerated frequency.

I simply mean that the more you’re able to bring your content generators and word processors with you, the more often you can potentially update your blog or web site — and that’s very good for business as a professional writer.

In a nutshell, I’ll be able to post more content on here. Why? Because I now have the mobile ability to do so.

Yes indeedy, light speed is too slooowww.

(I did in fact write this post on my snazzy new smartphone. Fo sheezy, my neezy.)

More Small Business Articles For Your Reading Pleasure!

I’ve come upon a revelation here. My work site here for the Roustan Copywriting business might actually turn into a vehicle for promotion of small business articles written for one of my clients!

And that’s not a bad thing for an internet copywriter.

Take note, fellow writers — promotion of your work isn’t a bad thing. It’s a good thing. So for those interested in the latest news, innovations, and agendas of the small business arena, here’s some more articles I’ve written. Thank you. Have a nice day.

More Small Business Articles? But Of Course!

As always, I’m always into plugging some of the published articles from moi, your friendly neighborhood internet copywriter. Can you blame me? So check out this article on the SBA, this article on the BlogHer site, this article on small business loans, this article on the site EmpowHer, aaaaaaaaaaaand last but not least an article on something called ‘Tripp Lite.’

You’ll have to read them to find out what they’re all about.

More Business Articles for Your Pleasure

More examples of my internet copywriting work! Check it out at the Halloo Blog:

This one’s about an online service called Lendio.

I wrote another for the client as well, specifically about credit unions and the role they might be playing in the small biz business. Small biz business — kind of rolls off the tongue, doesn’t it?

Craigslist Is Cool – My Internet Copywriting Services Available!

I’m not ashamed to say it — yes, Craigslist is cool. It’s an excellent way to advertise and to market your internet copywriting business, and Lord knows I’m going to do it, too.

Wait a second…. I’ve already done it!

Here are my four posts (because that’s the max Craigslist can offer).

More Than Meets the Eye

For those just visiting, welcome — you need internet copywriting services, contact me. For those who’ve been reading both these updates and the updates on my author site (that’s right, I’m also a published author), welcome back!

Which brings me to the subject at hand. Writing.

You see, I’m an internet copywriter by trade — content writer, editor, marketing writer. But many don’t actually know that I’m also a published author. I write urban fantasy fiction for Eirelander Publishing, and I’m pleased to say that it is truly one of my passions in regards to my craft.

SO…. If you haven’t made the connection, the 2 and 2 together, that there is the author Pierre Roustan as well as the copywriter Pierre Roustan, now you know! It’s me. All of it is me.

It brings me to an excellent point when it comes to copywriting (since I’m writing this on my COPYWRITING site, obviously). I believe that if you’re a client looking for quality work, knowing that your potential prospect copywriter has experience in all fields of writing — be it fiction, nonfiction, drama, poetry, technical writing, editing, proofreading, caption editing, whatever — is the key to getting the very best in content for your business.

In a nutshell, the extra ‘experience’, although completely separate from what copywriting is, just adds more flavor to the fire!

Just a little taste of the fact that Roustan Copywriting delivers more than what meets the eye. Now…. Be sure to see the new Transformers movie, too!

SeatGeek: Looking for a Few Good Writers

For all you wonderful freelancers out there, lend me your ears! (They actually pull their ears off and throw them all to me…. Gross)

As I always like to do on the web site, while serving my internet copywriting career, I also serve the professional literary world, because it means so much to me. Naturally, we’re always on the lookout for work; why shouldn’t we? We’re the ones in charge of our own business, and work isn’t going to look for us.

This is why I’ve got the goods on a company hailing from New York, looking for a few good writers. The name is SeatGeek. It’s a ticket search site for all kinds of sports, so basically what you’d be doing is some sports writing. Simply click on the link listed on the name of the company “SeatGeek,” and it’ll catapult you to probably one of the hottest freelance jobs out there. Cheers.